Importance of Digital Marketing

Why is Digital Marketing Important?

In order to understand the importance of Digital Marketing it is important to primarily understand what digital marketing is? The answer to the question is very simple. Digital marketing is the new age medium for marketing and advertising products compared to the traditional methods of advertisement.  

With increase in internet usage, it became the platform for digital marketing but digital marketing is not limited to internet alone. From wireless text messaging, mobile SMS, mobile apps, electronic billboards to TV, radio and more are all mediums for digital marketing. 

Digital marketing has become a sought after means for businesses big and small and it is an important medium these days to promote or advertise any business.

Importance of digital marketing

1. Establish brand presence

Digital marketing is promotion of products, service etc. on various mediums. Digital marketing allows customers to have information about a product or service via internet, short messaging service, radio, television etc. These days’ internet has become a rage creating storm. The speed at which the digital marketing trend is increasing appears unstoppable. From fancy looking digital hoardings to huge billboards dominating the street – digital marketing has kindled a revolution.

With digital marketing businesses or companies can establish a relationship, speak to a large crowd, communicate the intent ad showcase their products in a better fashion. Most Digital marketing and web development companies in USA help businesses earn recognition. Most of the time a business earns recognition like wild fire because of a feedback a friend or a friend of the friend leaves on a social media platform. When this kind of a chain reaction occurs, a business tends to get more exposure and earn its users or viewers trust.

In a nutshell digital marketing is important to earn user trust and make its brand presence felt on the digital medium. 

2. Helps manage customer relationship

On a digital platform marketer can establish the reputation of a business.  A marketer can create a consistent, coordinated customer experiences which in return will help customers put their trust in the company and their products. Digital marketing companies often work towards consolidating customer preferences across all channels. It can be the web, social media etc. By doing so it helps the marketers not just know their customers but also understand their preferences. Once the marketers are able to consolidate the user preference then they can engage with the customers by presenting the right products.

This kind of disruptive marketing has proven to offer spot on solutions to customers looking for a product of their choice.

3. Competitive marketing

Digital marketing comes with a certain amount of setbacks. There is often intense competition and as a business the uniqueness quotient is always in high demand. A wide variety of digital channels and devices are used in an effort to engage user attention. But with the demands getting competitive day by day digital marketing is constantly under the scanner. The digital medium is being used as a platform to present unique items to ensure the customer engagement remains at its best.

For the time being Digital marketing is important and it is one of the best mediums to engage potential users. 

Web Development by NoryaTech

Web Development – An Overview

The digital medium hosts various kinds of professional and personal websites. Today, internet is seen as a massive platform to impart knowledge universally through web applications and websites. Thus, varied web apps are developed that help the users to engage, connect and interact in this digital era. Apart from this, web has emerged as a unique marketplace for people to sell, buy products and services. Thus, website development also acts as the key to do successful online business. Web development usually begins with a thought of building a web application, which assists in managing the business for the company. NoryaTech helps to create a functional website and publish info online by realizing the needs of the end user.

Innovative Technology

At NoryaTech, we have developers and certified professionals who utilize cutting-edge technology to enhance the overall web experience. The website apps we create are magical, powerful, and clear in conveying the apt ideas to reach your clients. Our developers comprehend the requirements of your business that further helps in accomplishing your business plans. The web development technology from NoryaTech help create website applications. Some of the common and most renowned web applications development technologies NoryaTech incorporates are HTML, Flash, Perl, XML, CSS, etc. The applications developed from NoryaTech are compatible with varied operating systems.

Some NoryaTech’s development technologies used to build the web apps are:

Microsoft Technologies, JAVA, PHP

Python and Ruby on Rails

Angular JS, Node JS

MSBI, Micro Strategy, Data Stage, Informatica, Abinitio

Big Data

Reasons to look out for Web Development Services

Web Development or the process of designing a website includes a series of steps. Typically, these steps are completed by professional web development firms. NoryaTech is one amongst them. It provides web solutions par excellence. In general, web development requires ample expertise and technical knowledge. For this reason, you can rely on our experts that are known for their creativity and logical programming skills. To create varied web applications for your web page, they focus on both design and functionality of the website. Additionally, NoryaTech also helps to maintain the website applications amongst several business domains.

NoryaTech offers professional web development services in the following domains:

Education & Training

Steel Manufacturing

Health Care

Live TV Webcasting

HR hiring and management

People Profiling

Survey tools

Mortgage

Real Estate

Insurance

Rentals

e-Commerce

At NoryaTech, we employ different types of project model to build a website. They are: 

1. The fixed cost project model

2. The time and resource project model

3. The build-operate-transfer (BOT) project model 

4. Build, transfer and maintain project model

The client can choose any of the four project models for website development.

NoryaTech - Striving To Continually Meet Your Needs

NoryaTech continues its journey in the field of IT services expanding widely into Digital Marketing as well. As a service provider, NoryaTech has marked its presence by offering its expertise in different software development technologies, platforms and development methodologies. Capitalizing on the importance of digital space, NoryaTech has made use of engaging branding techniques to alter the success of buddying and existing businesses as well. The medley of existing and latest marketing strategies and services offered by us has earned us a spot amongst the best in the industry.

The varied services and products we offer cater to the increasing demands and challenges of customers owning different types of businesses. Undoubtedly, NoryaTech owes its success to its patrons who have acknowledged the benefits of the products and services we have to offer. Different types of businesses have taken advantage from our easy to use products and simple solution providing applications like QuizzyBox, IMPART – Learning Management solution and Track Leads.

NoryaTech stands in par with its competitors when it comes to offering IT Services, Technical solutions and software development. NoryaTech continues to grow and become a name recognized for its qualitative service delivery. As an organization, NoryaTech believes in providing unique IT solutions and go all-out to make our client’s endeavour a success story. NoryaTech believes in an association with our clients that’s based on trust and commitment. We constantly strive to yield newer IT products that would contribute towards equipping the society with better technology

What we do?

NoryaTech specializes in creating customized solutions for customers with different types of businesses. By effectively incorporating Software Development and Digital Marketing we create a unique experience for our clients, showcasing our creativity and logical skills.


In addition to user friendly applications, NoryaTech has left no stone unturned to ensure that the IT services we offer such as Legacy System Migration, Web Apps and Mobile App development also help businesses to upgrade their technology, optimize their mobile platform and incorporate best coding practices.

Social Media Marketing Services

Social Media Marketing helps gain website traffic or responsiveness through social media sites. In recent times, Social Media Marketing has emerged as the finest platform for your business to get noticed and promoted. This top-notch strategy is celebrated for its excellent features, such as, monitoring your trade, boosting your brand recognition, etc. It primarily focuses on reaching the customer base with ease, such as, inviting their views and providing maximum exposure. This helps companies analyze the customer’s opinions via social media before they take any additional marketing initiatives.

Here are the benefits that social media marketing has to offer:

• Increase your brand presence
• Establish loyal customers
• Improved customer service
• Attain optimum digital exposure
• Achieve better traffic and SEO

At NoryaTech, we promise to fit in social management service to upgrade your business, attract new audience and help lower your marketing costs on the whole. Thus, digital marketing plays a key role in building maximum brand credit.

Ultimate Communication Channel

Our SMM services include social media advertising services, social management services, and pay per click services. We provide best social media advertising services to achieve your branding goals. For this, we take the first step by checking the viewers who are interested in your business. Based on that we share the relevant content from a user point of view. In addition to this, many Ad campaigns are also organized in such a way that you can confidently pick your customer and communicate with them directly. In social networking sites, our SMM specialist regularly supervises the consumer accounts in order to validate on user / follower discussion. Thus, our Social Media Management techniques largely support creation and management of Ad promotions by guaranteeing reliable content that boosts your products sale.

Our Social Media Marketing service is integrated with the following that helps promote your brand:

• Develop & Manage Ad Campaigns
• Planning each stage in Ad Campaigns
• Conversion Tracking
• Studying the Accounts
• Create Periodic Reports

Business Made Easier

Just imagine putting up banners for your commercials, it’s quite outdated right? In today’s digital world, with just a click-away a social media marketing campaign is set. Thus, social media marketing is loved as a booming idea that helps greatly in managing your trade. Our SMM specialists build new strategies based on the current trends to elevate your business. Thereby making your product or business more accessible. Use this awesome strategy as a new prospect to drive your product swiftly into the global market. What are you waiting for? Invest in NoryaTech SMM service to obtain maximum brand visibility.

Social Media Optimization Services

Social media optimization services perfectly help to interact with your audience and promote your business. The service widely assists in developing a potential reputation and brand image.

What is SMO?

Social Media Optimization, usually referred to as SMO, acts as a perfect bridge between social media and search engine optimization (SEO). This is also denoted as Search Marketing Optimization. In any online business, you can’t succeed without greater digital visibility and customer interaction. That’s what SMO is mainly intended to do. By making the most use of social media platforms and communities, it spreads brand’s identity extensively. SMO is gradually growing as a key marketing tool, by utilizing social networking to enhance the SEO performance of your website.

SMO Service

Social media service is an awesome resource for boosting site’s search results. You can extend and expand your business to diverse audience by simply connecting with people. Just by engaging with customers, take your business to the next level and attain maximum brand reach. NoryaTech SMO services helps to connect with a solid, reliable network to identify potential customers. Our specialists will work on a tactical, multi-point process to build your own SMO foundation. We boost your site’s traffic through social site referrals and search engines. Consequently, improving your SEO performance and inviting new viewers to your site.

Promising Marketing Tool

Our SMO approach helps you to gain a potential place as a trustworthy and suitable source. Based on the consumer interaction on your site, this approach helps to build high quality networks. Then, through best-in-class advertising campaigns, we absolutely support to depict your level of expertise in the specific trade. The use of SMO promises a greater impact in rising your brand’s recognition on the digital market. to improve your site’s traffic, NoryaTech specialists gather the desired data from RSS feeds, bookmarking sites and social news.

SMO Management

With a perfect SMO management system, we publicize your social media pages and posts to achieve your marketing goals. This mainly works with the responses shared about your product or trade online. Usually, a page on the social media is ranked on SERP by its quality. Thus, when a page is liked or shared by a user, the rank increases. Our SMO specialists are certain enough to monitor social bookmarking sites, or Video and Photo sharing sites to boost your brand image on the social media. After implementing SMO strategies on your page, they observe the viewer engagement to obtain maximum awareness. Finally, you also receive periodic reports for your review, which helps to validate your performance.

NoryaTech SMO services help in:

• Managing your Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, and Instagram accounts
• Monitoring social media pages
• Updating social media posts on a daily basis
• Branding on social media pages
• Interact with the followers
• Creating periodic reports to evaluate performance

Thus, with an effectual SMO service, you can engage with your target audience, and build a potential reputation for maximum brand visibility.

Search Engine Marketing Services

Search Engine Marketing builds digital marketing strategies for your website that helps to attract the right audience. SEM services carries out all your promotional campaigns through paid advertisements.

Improve Your Brand’s Visibility

The idea behind Search Engine Marketing or SEM is to boost your website’s traffic using paid advertisements. SEM largely assists in optimizing and targeting the new viewers to your site through pay per click (PPC) campaigns. As an additional service, NoryaTech also develops specific social marketing strategies for your page. These fresh approaches greatly aid to improve your position in the online market. Using paid advertisements, SEM helps you to capture the target audience. The one thing that cannot be recycled is “wasted time”. Our specialists devote their valuable time for you in providing relevant content, enhanced web design. SEM ensures optimized promotion to your site and makes it completely user-friendly. Thus, our SEM service will help to improve your brand’s presence universally.

Emerge As A Winner

Search engine marketing enables you to do exceptional business by providing quicker results. Through ad campaigns, helps develop a prominent place for your brand on a bigger platform. Our SEM specialists assists you in displaying your ads on the online platform. Therefore, making it easy for you to engage with fresh audiences right away. To achieve maximum brand reach, we check the overall performance of the paid ads periodically. NoryaTech’s services assures to increase the quality score of your presented ads. Hence, a complete review of the PPC account is done to manage your site’s performance. Our SEM service will allow you to do remarkable business than your competitors.

Advantages Of SEM Service

The main benefits on investing in our SEM service would include:

• Better Return on Investment (ROI)
• Continually remain on top rank position of your current search engine
• With periodic reports, measure the performance of paid campaigns

Search engine marketing, as a strategic approach has the power to upgrade your business profile. Subsequently, contributing to the success in the online business. Several advertising and marketing companies use innovative SEM strategy for attaining their business targets and to invite new consumers. It develops a great foundation for the business. In today’s world, SEM experts are most looked-for, since online presence is very important to strive in the digital industry. SEM helps to provide you content that is useful and appropriate for maximum awareness to your brand or product.

Avail NoryaTech SEM Service for the following:

• Strategizing paid campaigns across all the widespread search engines
• Managing Ad Campaigns
• Bid Management
• Negative Keyword Management
• Conversion Tracking
• Develop Landing Page Design & Optimization
• Creating Call Extensions, Site Links etc.
• Display Ads, Remarketing, Video Ads, Mobile Ads
• Evaluating the performance using Periodic Reports

Not only this, we incorporate both SEO and SEM techniques to design your site thereby improving the ranking of your site effectively.  

Search Engine Optimization Services

Search engine optimization is a wonderful marketing strategy that helps to increase your website’s visibility. SEO acts as the perfect business solution in providing relevant content and design to your site.

Reach Your Customers At Ease

SEO is a modern approach to generate traffic to your site across popular search engines, like, Google, Yahoo, Bing and many others. It greatly helps to boost the quality of traffic to a particular site through specific local searches, and targeted keywords. NoryaTech offers best SEO service to grow your business by enhancing your site’s presence on the digital market. Our SEO services include, development of unique website design, graphic design and preferred content. We create top-notch content with relevant keywords in the form of blogs, press releases etc. With outstanding features such as, “optimization and targeting”, our SEO service allows to promote your business and attain maximum brand reach easily.

Increase Your Ranking On SERP

Lately, along with the site’s traffic, ranking of the site is also looked as an important factor in the digital marketing industry. At NoryaTech, we have built cutting-edge SEO strategies to carry out market research, keyword research and competitor research. Our SEO experts extend complete support to achieve top ranking on search engine return pages. Make your online business successful by winning a great position on the social platform. A usability test is also integrated with our SEO service. This test ensures periodical checking of your website, thereby making it both user-friendly and search-engine friendly as well.

Our SEO process include:

• An SEO audit of your website
• Optimization of your site
• Analysis of site's profile and performance
• Managing content on your site

Have an edge over your competitors with NoryaTech’s SEO service.

Professional SEO Services

With the pace of digitalization in every industry, it is a prerequisite for companies to rely on competent marketing tools. Hence, NoryaTech promises professional SEO service to take your business to the next level in the global market. We absolutely provide one-of-a-kind SEO service that focusses on improving your ranking. SEO is not only an effective marketing strategy to gain maximum awareness, it even assures better return on investment. In addition, it also helps in measuring your site’s performance through reports based on the analytics. With adequate SEO expertise, we certainly satisfy your SEO requirements and facilitate to stay connected with varied range of online audience. Rely on NoryaTech’s service to achieve great heights in your online business.

Simply seek our SEO service to do the following:

• Keyword Research
• Keyword Ranking
• Website Optimization (HTML, CSS)
• Maintain Sitemaps
• Identifying Broken Links
• Usability Analysis of Website
• Analytics
• Article Submissions (Press Releases, Events, General, How to)
• Link Building
• Directory Submissions
• Blog Maintenance
• Generating Periodic Reports

NoryaTech uses innovative SEO strategies that makes your site well-optimized and consequently, increases your ranking on search engine result pages.